At some point we’ve all felt backed into a corner during a crisis and had trouble figuring out how to respond publicly – this 8-hour course gives you actionable techniques to craft your public messaging according to your agenda, rather than someone else’s. There are no broad theories in this course – You’ll see real-world examples of communication failures and successes, and take away sound strategies for preparing for and responding to media inquiries and press conferences. Our trainers will present their personal insights and experience (and lessons learned the hard way) for class discussion. Attendees can expect to take away actual tools and techniques that are universal to messaging and make you more comfortable handing public information on the fly. This course is perfect for PIO’s, agency heads, command staff, digital communications teams, and anyone in messaging or media relations.
The “Message Bases
Influence Through Communication
Faster than Now
Case Study Review
The course cancellation policy requires a minimum of a 15-day prior notice from the course start date when a student will not be attending the course. The notification to not attend will be made by email through our website, and if they identify no replacement student, cancellations with less than a 15-day notice will cause a department credit that can be used towards another future training event within one year from the original course date. We will charge no-shows without email notification the full course fee, even if the payment has not already been made. We offer a one-year future course credit as well for any no show that is charged a full course fee. This policy is in effect as of June 23, 2021, and you as a representative of your agency agree to abide by this policy by registering for any course. Please contact us by email or phone if you have questions about this cancellation policy. This policy is in place because of students that register for courses and take training slots without attending training, which removes the opportunity for another officer to attend. We pay the instructors teaching these programs based on the number of officers scheduled to attend the event, and we base our travel cost including instructor pay on registration fees. This policy is considered a binding contract between BSTS LLC and the student or student agency or company.