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Master Instructor

Yael Bar Tur

Yael Bar Tur


Yael Bar tur is a digital communications consultant with over 15 years of experience in social media, government, and law enforcement. Between 2014-2020 she served as the Director of Social Media and Digital Strategy for the New York City Police Department (NYPD), where she created and oversaw the Department's social media outreach, providing strategy, guidance and training for over 200 official NYPD accounts. She has developed and delivered her own curriculum on social media and policing, created viral videos with millions of views, managed a team of public information officers, trained hundreds of people, and managed crises (both emergency situations and public opinion.) Born and raised in Israel, Yael served in the Israeli Army as a foreign press liaison in the height of two wars, as well as volunteering for reserve duty at the Israeli field hospital in Haiti immediately following the 2010 earthquake.  She holds a Master's Degree from the Harvard Kennedy School of Government, where she wrote her thesis on police use of social media and returns annually as a guest lecturer on social media for the public sector. Her work has been featured in Mashable, Police One, American Police Beat Magazine, and The Harvard Shorenstein Center on Media, Politics and Public Policy. In 2016 she was named as one of the International Association of Chiefs of Police "40 under 40," recognizing 40 law enforcement professionals from around the world that demonstrate leadership and exemplify a commitment to their profession. In 2018, Yael was awarded the Hemmerdinger Award for Excellence for distinguished public service by the New York City Police Foundation.

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